Apple, a company renowned for its innovative technologies and stylish designs, has started investigating smart glasses as a potential next big product. In order to better comprehend current smart eyewear, the business has started a covert project called Project Atlas, which collects employee input on current models. This internal study, which was conducted by Apple’s Cupertino-based Product Systems Quality team, reveals the company’s intentions to enter the augmented reality (AR) eyewear market, which rivals like Meta Platforms have already investigated. Although specifics are being kept under wraps, insiders say that user studies and focus groups are already being conducted to assess the usability and potential appeal of smart glasses. Apple’s foray into smart glasses is consistent with the industry’s overall trend