Tencent challenges e-commerce rivals with new gift-giving feature on WeChat
China’s super app WeChat, owned by Tencent Holdings, has added a gift-giving feature to its embedded e-commerce platform ahead of Christmas, allowing users to send presents to their friends. Shoppers can search for products by keywords. According to the official guidelines, all gifts available are priced 10,000 yuan (US$1,375) or under, and they exclude jewellery […]
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