The latest round of AI tricks includes “Genmojis”, Apple’s description for emojis that iPhone users will be able to ask the technology to create and then share. Apple says it is placing some limits its AI’s emoji artistry to prevent the distribution of violent or hateful imagery. Other features include an “Image Playground” for a variety of AI-styled illustrations, writing tools and options for summarising emails.
That exclusivity is expected to propel a cycle of iPhone upgrades during the current holiday shopping season into next year, driving up Apple’s profit even higher from the US$94 billion that the Cupertino, California, company pocketed in its last financial year ending in September. That expectation is the main reason Apple’s stock price has climbed by about 30 per cent so far this year to push the company’s market value closer to the US$4 trillion threshold for the first time.
Apple is broadening the AI suite’s appeal by including English versions tailored for Australia, Canada, Ireland, New Zealand, South Africa, and the UK that are included in the latest software update.
