The loyalty programme, free of charge, offers users a range of benefits from Taobao, on-demand delivery service Ele.me, online travel agency Fliggy, grocery chain Freshippo, and online mapping and ride-hailing service Amap.
It was open to about 1 billion users on Taobao and sister shopping platform Tmall, the company said on Wednesday.
The move confirms a report by the Post on Tuesday that Alibaba was planning a new membership programme spanning multiple services. Alibaba owns the Post.
The new system features six tiers: bronze, silver, gold, platinum, diamond and black diamond. Each Taobao user is assigned a tier based on their past activities on the platform, along with corresponding benefits, according to the company.
Members in the highest tier, black diamond, are eligible for at least 14 benefits, including an additional 20 per cent discount on select products on Taobao and Tmall, as well as premium membership on Fliggy that confers gold status at 31 lodging chains, including Marriott International and Hilton Hotels and Resorts.
