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Apple faces another year of iPhone shipment decline in China as Huawei gains ground


iPhone shipments in China are expected to drop further this year, partly because of rising competition from domestic brands, according to market research firm IDC, as Apple faces growing headwinds in the world’s largest smartphone market.

Apple’s smartphone shipments in China were forecast to fall 1.9 per cent in 2025 owing to ongoing competition from Huawei Technologies and a broader economic slowdown in the country, the consultancy said in a report on Thursday.

The exclusion of most iPhone models for a Chinese government subsidy programme aimed at consumer electronics priced under 6,000 yuan (US$818) also contributed to this decline, IDC said.

In contrast, total smartphone shipments in China were expected to grow 3 per cent this year, as government subsidies boosted demand for Android handsets, analysts said.

Apple CEO Tim Cook attends a government forum in Beijing in March 2024. Photo: AFP
Apple CEO Tim Cook attends a government forum in Beijing in March 2024. Photo: AFP

The projected decrease in iPhone shipments underscores the mounting difficulties Apple has faced in China in recent years. Competition from local manufacturers has intensified, particularly with Huawei’s resurgence in the premium smartphone segment in 2023.



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