Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce


Budget shopping site Temu, owned by Chinese online retailer PDD Holdings, is resuming direct shipments from China to the US, after Washington and Beijing agreed on a framework for a trade deal.

Some items that had been removed from Temu’s US marketplace last month after it shifted to a “local fulfilment model” have been made available for sale in recent days. A Chinese seller surnamed Liu, who sells women’s clothing from Dongguan, Guangdong province, said two of his dresses were made available for sale in the US on Wednesday, but dozens of his other products were still offline.

Liu operates his store under the so-called “full custody” arrangement, where Temu handles everything, including listings, pricing, logistics and tariffs.

Temu, which in early May only sold products tagged “local warehouse” on its US homepage, was promoting some direct-from-China items on its American site as of Friday, according to a search by the Post.

A nylon hiking backpack listed on the main US page was sold by a Chinese store named “My Trendy Restaurant”. It apparently was only reinstated recently, as it did not have any reviews posted between May 7 and June 2.

The Temu app icon is seen on an iPhone in a shopping cart in this arranged illustration. Photo: Shutterstock Images
The Temu app icon is seen on an iPhone in a shopping cart in this arranged illustration. Photo: Shutterstock Images

When asked about the changes, a Temu representative directed the Post to remarks made by PDD co-CEO Chen Lei during the company’s most recent earnings call. “Amid the rapidly changing external environment, our global business is working with merchants across regions to bring stable prices and abundant supply to consumers around the world,” Chen said.



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