The “Alpha” investment plan would support Honor’s new strategy to evolve from a smartphone maker into an ecosystem company focused on AI devices, CEO James Li Jian announced on Sunday in Barcelona ahead of the annual MWC mobile trade show.
The initiative would begin with the launch of an AI smartphone designed to change the way users interact with their handsets, eventually expanding into an ecosystem of other devices, including personal computers, tablets and wearable devices, Li said.
“This includes the industry becoming truly open, enabling seamless collaboration across different operating systems, and building a value-sharing AI device ecosystem,” he said.
The announcement comes as the Shenzhen-based smartphone maker seeks a new direction following a management reshuffle. The new leadership is grappling with fierce competition in the smartphone market, which is expected to intensify as manufacturers race to upgrade their devices with new AI features.
