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A broader and deeper range of artificial intelligence models comes with the luxury to adopt individual models that serve unique needs. By offering DeepSeek-R1 models on Amazon Bedrock, SageMaker JumpStart and Custom Model Import, Amazon Web Services (AWS) aims to empower businesses across Asia and the globe, making sure customers stay at the forefront of any innovation in the ever-changing landscape.
However, while AI watchers have hailed the uptake of generative AI (GenAI) as a turning point for corporations to supercharge brand presence, concerns about data privacy, bias and misinformation, as well as monitoring challenges have been raised simultaneously. Thus, the introduction of secure AI solutions like DeepSeek is ever-more critical to ensure responsible and ethical AI use, impacting more regulated industries like finance, healthcare, and government in particular.
DeepSeek on Amazon Bedrock: A Secure AI Solution
Safety should never be a sacrifice in favour of innovation, which is why Amazon Bedrock offers all-inclusive security features to help secure hosting and operation of open source and open weights models. Highlight features include data encryption at rest and in transit with AWS Key Management Service, access management via AWS Identity and Access Management, network security enhancement through Virtual Private Cloud deployment, as well as compliance certifications. Furthermore, to prevent unsafe code execution, AWS conducts vulnerability scanning, supporting the safer and faster Safetensors file format.
To add an extra layer of protection to generative AI applications, Amazon Bedrock Guardrails can also be easily integrated with Guardrails APIs, Agents, and Knowledge Bases, making sure ideas are built with ethics at the top of mind. From establishing prompt filters to screen out harmful content, sensitive information and bias, to removing hallucinations and misinformation through automated reasoning checks, the flexibility and possibility to configure industry- or company-specific settings are endless.
